Portfolio Details

RETOY

RETOY is a brand identity project that reimagines children’s toys through sustainable design and creative innovation. I created a modular educational toy brand that reduces waste while allowing children to explore, learn, and grow through playful experiences. This isn't just a toy brand; it's a sustainable system designed to create a better relationship between children, creativity, and the environment. From the moment users interact with the bold visual identity, expressive characters, and vibrant color system, they enter a world where sustainability, imagination, and thoughtful design come together.