Portfolio Details

Benns-Raise The Bar

Raise the Bar is a full-funnel online advertising campaign developed for Benns Ethicoa in collaboration with Adib and Jimmy. The strategy elevates consumer perception of bean-to-bar chocolate from a casual snack to a premium craft. Driven by rich, organic visual branding, the campaign uses storytelling through a central persona, JunLing, to capture the journey from indifference to appreciation. This narrative is seamlessly integrated across a digital funnel—utilizing Instagram carousels for Awareness, behind-the-scenes content for Consideration, an interactive #RaiseTheBarChallenge for UGC Engagement, and direct e-commerce links to drive final Conversion.